THE IMPORTANCE OF MULTI TOUCH ATTRIBUTION IN PERFORMANCE MARKETING

How AI is Reinventing Performance Advertising CampaignsAI is improving efficiency marketing by making it much more data-driven, anticipating, and reliable. It allows companies to produce impactful projects and attain precise targeting with real-time project optimization.

How Machine Learning Enhances Ad TargetingA marketing campaign's effectiveness relies on where the advertisements are positioned. Managing brand security and positioning, along with ensuring that the ad isn't shown beside adverse or non-factual web content, are crucial for the success of any retargeting technique.